The focus given to the medical sector and Ovid online platform during 2002 has led some customers to believe that we were no longer committed to meeting the needs of the academic market or supporting SilverPlatter products, used widely by educational organizations.  The need to address this misconception features strongly in the current marketing campaign. 

• During 2002 Ovid Technologies invested substantially in new technology developments for both the Ovid and SilverPlatter platforms.  To support our developments for the academic market, we had several areas of focus, including new linking technologies and local language versions of WebSPIRS.
  
• New academic databases, previously on SilverPlatter only, are now also being made available on Ovid Online, extending our reach.  Examples include Mental Measurements Yearbook, Analytical Abstracts, Criminal Justice Abstracts, AGRIS, Food and Drink Market Data (FOMAD), FOREGE Additives, Register of Clinical Social Workers, Health Management Information Consortium.
  
• Ovid is investing heavily in linking technologies – Links@Ovid and LinkSolver – both of which will greatly enhance the value of the bibliographic databases by providing links to full text records – vital for academic libraries.
  
• At the end of the day, the academic customers represent a significant part of our customer base.  Ovid remains committed to the academic market and its customers invested in the SilverPlatter platform.    

To support our commitment, a new company-level academic folder is now available, an end user piece, featuring Arizona University, is in progress, and the “About Ovid” description at the foot of our press releases has been amended.

For more details contact IVS/IScientia.